ABOUT US

We design with tension – because that’s where performance begins.

At InTension, we help organizations unlock value where others see complexity: between old models and new expectations, leadership intent and frontline execution, digital ambition and on-the-ground reality.

Our work spans procurement, supplier strategy, AI readiness, governance design, leadership acceleration, and execution planning. We guide transformations, design and activate new operating models, build smarter partnerships, and support clients competing under pressure – helping them navigate the tensions that define how real decisions get made.

With deep, in-the-chair experience and exclusive access to proprietary tools built for differentiated insights and execution, we don’t just advise. We engage, enable, and deliver clarity in motion.

Because the path to sustained performance doesn’t avoid tension.

It starts with knowing how to use it. Intentionally.

InTension is a strategic advisory that helps organizations harness critical pressures – across strategy, procurement, leadership, and systems – to unlock scalable value, performance, and transformation.

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Our Vision

To help forward-looking organizations turn tension into a lasting advantage – unlocking clarity, resilience, and value that endures.

Our purpose

To work with teams facing pressure and possibility – to design for alignment, accelerate progress, and build the conditions for meaningful, sustained performance.

Value creation

In hyperdrive – because pressure isn’t the problem. It’s the starting point.

At InTension, we’ve been in the chair – leading through disruptions, supporting critical decisions, and navigating complexity inside real businesses, not just theorizing or modeling it from the outside.

We don’t guess at what works – we’ve lived it. That’s why clients trust us to help them:

  • Transform and future-proof their teams and operating models
  • Design resilient partnerships that deliver through disruption
  • Deliver savings, unlock budgets, and lift execution capacity – helping companies save more than $1B in value over the last 13 years
  • Navigate complexity with confidence – from tariffs to tech to transformation, scenario planning through execution playbooks
  • Make GenAI executable – by designing with their teams, surfacing real use cases, and unlocking momentum
  • Embed governance and digital tools where they accelerate performance – not slow it down
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Our goal? To accelerate progress, reveal hidden opportunities, and empower you to make fast, strategic decisions with absolute confidence – all while avoiding the typical consulting “forever engagements” that stifle progress and sap your energy to grow.

Empowering bold leaders

Leading through complexity takes more than resilience – it takes intention.

We partner with leaders under pressure – navigating constraint, misalignment, shifting mandates, unprecedented disruption, and the human tension of building what’s needed – and what's next.

Together, we clarify what matters, accelerate high-quality decisions, and design pathways that drive traction across teams, stakeholders, capital, and strategy.

This isn’t transformation theater. It’s leadership designed for performance and cultural integrity – so that the people, systems, and partners behind your business deliver value that lasts.

Making GenAI Real – Without the Theater

Generative AI isn’t the future. It’s here – and most organizations are wasting it.

At InTension, we help leaders cut through the noise and make GenAI real inside their business – not by chasing trends or launching isolated pilots, but by embedding GenAI where it drives meaningful value: aligned to strategy, designed with teams, and built for momentum.

We meet your organization where it is – clarifying use cases, assessing readiness, building adoption foundations, and accelerating toward early wins that unlock capacity and trust. Then we scale what works, with governance and integrity.

We’ve advised C-suites, leverage proprietary GenAI tools, and delivered real traction in complex, regulated industries. This isn’t about proving AI works. It’s about proving it works for you.

Testimonial

Tim helped us see each other – not just the tech. In a space crowded with GenAI hype, he brought clarity and empathy, helping us connect our goals, our people, and the possibilities in front of us. The way InTension surfaced individual perspectives, aligned our team, and built trust across the room made this unlike any strategy session we’ve ever done. It felt both deeply human and genuinely future-focused – and that combination is rare.”– Abigail Kampmann, CEO, Principle Auto Group

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Let's get started.

The foundations for lasting value won’t create themselves. Let’s build them – together.